200 Weapons for Success

The 200 Weapons of Guerrilla Marketing,

These are easy and inexpensive methods for Small Businesses to succeed.

1. Marketing Plan

2. Marketing Calendar

3. Identity

4. Business Cards

5. Stationery

6. Personal Letters

7. Telephone Marketing

8. Toll-Free Number

9. Vanity Phone Number

10. Yellow pages

11. Postcards

12. Postcard deck

13. Classified ad

14. Per order/inquiry advertising

15. Free ads in shoppers

16. Circulars

17. Community Bulletin boards

18. Movie ad

19. Outside Sign

20. Street Banners

21. Window Display

22. Inside Signs

23. Posters

24. Canvassing

25. Door Hangers

26. Elevator pitch

27. Value Story

28. Back-end Sales

29. Letters of Recommendation

30. Attendance at trade Shows

Maxi media

31. Advertising

32. Direct mail

33. Newspapers ads

34. Radio spot

35. Magazine ads

36. Billboards

37. Television Commercials

E-Media

38. Computer

39. Printer/Fax

40. Chat Rooms

41. Forums Boards

42. Internet bulletin Boards

43. Listing Building

44. Personalized e-mail

45. E-mail signature

46. Canned E-mail

47. Bulk E-Mail

48. Audio/video postcards

49. Domain Name

50. Website

51. Landing pages

52. Merchant Account

53. Shopping Account

54. Auto responders

55. Search Engine Ranking

56. Electronic Brochures

57. RSS Feeds

58. Blogs

59. Pod-casting

60. Own E-zine

61. Ads in othe E-zines

62. E-Books

63. Content for other sites

64. Webinars

65. Joint Ventures

66. Word of Mouse

67. Viral Marketing

68. Ebay/Auction Sites

69. Click Analyzer

70. Pay Per click Ads

71. Search Engine Keywords

72. Google Adwords

73. Sponsored Links

74. Reciprocal Link Exchanges

75. Banner Exchanges

76. Web Conversion Rate

Info-Media

77. Knowledge of your Market

78. Research studies

79. Specific Customer data

80. Cases Studies

81. Sharing

82. Brochures

83. Catalog

84. Business Directory

85. Public Service announcements

86. Newsletter

87. A Speech

88. Free consultations

89. Free Demonstrations

90. Free Seminars

91. Articles

92. Column

93. Books

94. Publishing on demand

95. Speaker at club

96. Tele-seminars

97. Infomercials

98. Constant Learning

Human Media

99. Marketing Insight

100. Yourself

101. Your employees and Reps

102. Designated Guerrilla

103. Employee attire

104. Social demeanor

105. Target Audiences

106. Your own circle of influence

107. Contact time with customers

108. How you say hello and good bye

109. Teaching ability

110. Stories

111. Sales Training

112. Use of Downtime

113. Networking

114. Professional title

115. Affiliate Marketing

116. Media Contacts

117. A-list customers

118. Core Story

119. Sense of Urgency

120. Offer limited items/time

121. Call to Action

122. Satisfied Customers

This information was taken from “Guerrilla Marketing” by Jay Conrad Levinson

This is a recommended book for those who are running a Small Business:

 

Add comment


Security code
Refresh

Development by Media Mastercopy © Longe Magazine Longe Magazine All rights reserved.

Log In or Sign Up

Log in with Facebook

Forgot your password? / Forgot your username?